About Us

Founded in 2018, Designs by Arrowhead works at the intersection of art, material and interior design. We partner with interior designers, architects, developers, hospitality groups and private clients to create art led environments that feel authentic to their setting. Our work connects creative direction with practical delivery, ensuring every artwork and feature element is intentional, technically achievable and aligned with the space around it.

Curated in Dubai. Delivered with discipline.

Meet the Founders

Sunitha Edward, PMP®

Co-Founder & Creative Head

Sunitha leads the creative and curatorial direction of Designs by Arrowhead. She translates architectural narratives, interior concepts and client aspirations into thoughtful art strategies, bespoke commissions and material led features.

Working closely with artists, specialist makers, designers and clients, Sunitha guides the visual language of each project from initial concept and artwork selection to material development and final placement. Her approach balances creative expression with context, ensuring every element feels intentional, distinctive and authentic to its setting.

Sooraj Edward

Sunitha Edward, PMP®

Co-Founder, Strategy & Project Delivery

Sooraj leads the studio’s strategy and project delivery, turning creative concepts into coordinated and achievable outcomes. He oversees project planning, budgeting, approvals, procurement, production, logistics and installation, connecting every stage from concept development to final handover.

Working with clients, consultants, suppliers and specialist fabricators, Sooraj ensures that each project remains aligned with its creative intent, technical requirements, programme and budget. His structured approach brings clarity, discipline and dependable execution to every commission.